
10am - 4pm workshop session Registration $75 includes lunch Choose your best date Wednesday, April 15* Wednesday, April 29* Wednesday, May 13* Wednesday, May 27* Wednesday, June 17* Wednesday, June 24* *Reservation required.

The Web Marketing Workshop will cover information about new online marketing techniques using powerful and affordable online tools, eCommerce, including the use of keyword advertising and search engine marketing/optimization. All workshops will present web-based business productivity tools and advertising with Google, Facebook and other online networks. All workshop attendees are eligible to receive free one-on-one consulting by appointment with Najera Design+Associates.

Who Should Attend?

This Web Marketing Workshop is specifically designed for artists & musicians who are trying to gain an understanding of topics like search engine marketing, viral marketing, blogging, social media and local search. This workshop includes a unique opportunity to get started and stay on task by being a member of the WordUp Online Project Board. We guide you and help everyone stay on task.

Event Overview:

Get ready for a productive 5-hour session. Lunch is included with your registration fee.
This workshop will cover everything you need to know about “natural” or “organic” search engine optimization (SEO) as well as pay-per-click (PPC) marketing.
You will learn the latest ins-and-outs of search engine marketing (SEM).
Provides a unique setting to network with fellow artists & musicians.
Establish an intimate local community of artists & musicians to help each other market their work.

What You Will Learn:

How search engines list Web sites for free and through paid placements
How to get free "organic" traffic by building a site that pleases search engines and your visitors
How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
How to calculate the ROI of your search marketing efforts by tracking your visitors.
How to build links that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines
How to utilize social media marketing to drive more business.